Proto-personas

In order to start my research I decided I would create some proto-personas that would act as the potential target audience for my web app. I created Grant and Rosie, both writers at different points in their careers, to act as a guide for my research.


Scenarios

I wanted to give more depth to each of their personalities, problems and needs so I created a use case for each of them. Grant is a more seasoned writer looking to write his first novel, and Rosie is an amateur writer that needs help getting her first portfolio of short stories together.

 


Insights

Grant needs:

  • Link items
  • Easy UI
  • Smart pen integration
  • Access anywhere

 

Rosie needs:

  • To store ideas
  • Organisation
  • Motivation
  • Tagging System