Proto-personas & scenarios


In order to start my research I decided I would create some proto-personas that would act as the potential target audience for my web app. I created Grant and Rosie, both writers at different points in their careers, to act as a guide for my research.


I wanted to give more depth to each of their personalities, problems and needs so I created a use case for each of them. Grant is a more seasoned writer looking to write his first novel, and Rosie is an amateur writer that needs help getting her first portfolio of short stories together.



Grant needs:

  • Link items
  • Easy UI
  • Smart pen integration
  • Access anywhere


Rosie needs:

  • To store ideas
  • Organisation
  • Motivation
  • Tagging System
My next step

Ethnographic case study

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My previous step

Competitor research

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