Competitor research

I spent some time looking at the following websites to see how they tackle the challenge of homing rescue dogs.


After looking at a few other animal re-homing charities I noticed a few re-occurring themes.

  • Each of these sites uses large high quality images to encourage empathy and a connection between the user and animals
  • Responsive design on majority of sites
  • Strong branding - colours - logo - mission statement
  • Clear layout / CTA's
  • Content organised clearly
  • Community feeling with events / news / get involved sections
  • Donation prominent / wishlist's
  • Social media used well - Instagram, Facebook etc.
My next step

Stakeholder interview

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My previous step

Website content sort

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