Putting together my observations and interview findings I created a persona to base my wire frame designs upon. I wanted to make sure that the website solves the issues that potential users may have in a straightforward way. I came up with Joanna who is retired and looking to add another dog to the family.
I then created a use case for my potential adopter that took into account their potential thought process. From my insights I realised that users may visit the site looking to adopt a dog but find it difficult to make decisions based on temperament, age, breed or needs. This lead me to adding calls to action that help our user to move through the site and quickly find what they are looking for.