Style tile & branding

To make sure that the branding would be cohesive with the new design I put together a style tile to lay out the colour palette and potential imagery. This exercise is a good way of maintaining a strong visual language across their different channels (website, social media, marketing materials) as it provides a hub of information to refer back to. I have put together a basic version of a style tile that I could expand upon, and use as a method of communicating the fundamental elements of the design when creating high-fidelity wireframes.

Many Tears style tile
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Iterated wireframes

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